The Evolving Definition of Proptech
CEO Stefan Schwab offers a 360-degree view of the term, "proptech" in a recent article.
The term “proptech” has been widely used in the real estate industry, but its definition remains fluid. While some see it as an all-encompassing term for real estate technology, others believe it lacks clarity and specificity. In a recent Commerical Observer article by Philip Russo, he discusses the diverse interpretations of proptech, some defining as any technology applied to real estate, while others view it as a vague buzzword. The growing integration of digital tools in real estate has led to the increased debate over what qualifies as proptech. As real estate firms continue to adopt AI, IoT, and data-driven solutions to improve efficiency, proptech will continue to evolve with it.
“Commercial buildings will continue to invest in property technology as they increasingly realize it’s a sure path for them to reach their goals around energy efficiency, occupant experience, and building operations optimization.”
Ultimately, the focus is less on defining proptech and more on the continued investment in smart solutions that drive real results in the built environment. Read the full article here: https://commercialobserver.com/2025/03/proptech-definition/
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